2016-2021 Blog Stats and some thoughts

I realized that I haven’t posted annual blog stats since WordPress stopped doing the reports back in 2015, so here’s a short post on the summary and some thoughts on the trends.

Annual numbers

A little sad to see when looking at the annual numbers next to each other to see the views and visitors counts going down each year.

Year Views Visitors Posts Published
2016 24164 19079 24
2017 16580 12704 32
2018 7331 5331 12
2019 5283 3804 20
2020 5044 3594 5
2021 4411 3047 5

The number of posts I’ve made doesn’t seem to have made a difference in numbers, but that’s not surprising given what the most popular posts are (theory in next section).

Most popular posts

Year to year, my most popular posts seem to be some of the “how to” guides that I’ve written. Guides like:

Note that all of the posts are from 2014, but make up the top 5 in the earlier years, and most of them are still in the top 10 in 2021.

So my general theory for my blog stats taking a sharp decline is that most of the referrals (see next section) are from search engines. People are visiting for the specific article they’re looking for.

As those articles become older and less likely to show high up on search results, the more niche articles on using MarcEdit have started showing up in the top 5, such as:

While these posts are on the older side too, MarcEdit is a tool specifically used by people within organizations that deal with MARC records, typically for batch editing. There are some great video tutorials on how to use it in general, but overall, there aren’t a lot of public materials (because for reasons unknown to me still, a lot of organizations have them behind login-only intranets). The articles I’ve published are also very specific use cases that may not be covered elsewhere.

Honestly, the one I don’t understand is how my ILS comparison blog post, Comparing Open Source Integrated Library Systems: Circulation Module of Evergreen & Koha, is still getting 200-300 views a year. Are these real people? bots? The report is from 2011 and both systems have had multiple major versions released since then, so it’s even more out of date than the swath of 2014 how-to guides.

In a way, having the popular how-to articles become less popular is not a bad thing for me personally. As all of those posts I mentioned become less popular, in the most recent years, I’ve had a better view into what’s popular of the posts I made the same year. In the top posts screenshots, there is a blue box at the beginning of the row for any posts that is from the same year.

You’ll notice there aren’t any until 2020 where my first year GitLab reflection shows up in the top 10. In 2021, 2 of my 3 GitLab related posts show up in the top 10.

Most popular sources (referrers)

As I mentioned above, most of the visitors are coming from search engines. Since it hasn’t changed much year to year, I’ve only included screenshots from even numbered years plus 2021.

Aside from search engines, social media, and WordPress, you get an interesting mix of referrers. WordPress does give me links to some of the sources, so here are some interesting ones:

Visitors by country

While interesting, not surprising that most of the visits are from either English dominant countries (US, Canada, UK, Australia), or countries where English is common (Germany, India). As such, I’ve only included the first year (2016) and last year (2021).

Thank you

Whether you’re a first time, infrequent, or regular reader, thank you!

Siberian flying squirrel

Author: Cynthia

Technologist, Librarian, Metadata and Technical Services expert, Educator, Mentor, Web Developer, UXer, Accessibility Advocate, Documentarian

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