by Lisa Kurt, University of Nevada
If you can get three things down, you can get a good design:
- Typography – simple
- Composition – a lot of white space, conventions
- Colour – minimal
Study the designs that you love and those that you hate. What works and what doesn’t?
On Photos: If you use clip art, don’t use clip art that looks like clip art.
Look at designs with fresh eyes. Make sure it’s balanced.
Have fun too!
Really know your audience. Beware of decorative typeface: it can become hokey, very quickly because they look more like illustrations.
Designing for Mobile: Sans serif and white background with dark text is easier to read on mobile.
While you need to be careful of branding, you can use it to link different elements together.
Design by committee does not work! Provide three design and be firm that you will not combine them, etc. Usability can help support your design.
For more, check out Lisa’s website and the presentation slides below.