by Cheryl Yanek @cherylkathleen
How? & Things to think about
- need multiple platforms, to be everywhere, reach everyone
- need to be selective in what to post where, and use different tones depending on platform
- keep in mind what your audience is, and demographics of the platform
- understand different subcultures
- want to create meaningful relationships
- think about how to engage i.e. something to be retweeted, discussion on linkedin, picture to share on tumblr, article on G+
- should you be there?
- learn the rules of the subcultures
- trends happen really fast, so you need to be on it from the start
- might need to educate others so that they understand social media
- need to stand out & engage
- about creating community, comment on what others are saying
How to Say It
- plan to fail
- be willing to take risks
- turn your failures into learning situations
- better for people to be angry (really?!) than
- write short posts
- think of your audience as insiders
- be authentic
- make it personal
- make them believe in your mission
- make it entertaining
Tools
- always look at the demographics
Snapchat
- texting for kids?
- share messages
- examples:
** share coupons that had to be used instantly
** reveal new product/secret menu item
- front page of the internet
- can be upvoted
- most popular along 18-29 male
- like things to be transparent
- self-promotion is frowned upon
- interact vs. shouting at them
- others can jump in for you, only need to add where you can
- a lot of sub-reddits on specific topics
- don’t promote yourself more than 5-10%
- might already be community (sub-reddit) that exists where you can fit
tumblr
- part blog, part FB
- blogging but with a lot more media
- half of users under 25
- very engaged audience
- a lot of hashtag use
- really easy to use
- FAQs (ask a question feature)
- way to share pictures
- 90% under 35
- 68% are female
- tell visual stories
- have a lot of filters that you can play with
- way to share pictures
- 84% are female
- 2/3 over 35
- what images are worthy of being shared
- can work together with instagram
- brand all your images
- contests
Vine
- most users in 20s
- 6 second videos
- potential for how-to videos
- share successes
- super easy to use
- great for contests
- 4x more likely to be shared than other videos
Foursquare
- check in to locations
- share with friends what you’re doing
- 60% male
- 60% 18-29
- very easy to work with
- share tips
- when have events, brand and let people check in, can create badges
- free advertising because normally linked to twitter or fb
G+
- heavily male
- what you do on G+ is related to your google search
- provides higher visibility
- if make public chats & events, then will show up in search results
- but they’re always changing things
- can target certain demographics based on circles
Make Use of It
- embed
- share
- as contact
- add homepage in information
- talk about things that are inspiring or relevant
Buzzfeed & Upworthy
- lists and trends, anyone can create it, promote it
- about social justice, can’t contribute, but can connect
Analytics
- need to measure and track data
- use both hard and soft metrics
- what were the topics that got the best reach?
- what was the sentiment?
- share highlights and successes internally
Improving Your Current Use
- listen more, to see what people are talking about, quotes to share, relevant news
- engage and interact with influencers
- what social media are being used in different regions?
- 2-3 posts is the recommended amount, scheduled tweets
- graphic/embedded posts e.g. thoughtcatalogue
- don’t do it yourself
- start bite-sized
- you can experiment personally first
- RSS feeds/newsletters to keep on top of trends (see slide)
